Sunday, 12 June 2011

Nick Jr Campaign: ‘Help Dora Help’

Nick Jr. launches nationwide initiative to get pre-schoolers exploring

Nick Jr., Nickelodeon’s leading pre-school channel, announces the launch of the Help Dora Help to bring exploration to life in nurseries and pre-schools across the UK. The campaign, supported by The Princes Foundation for Children and the Arts, consists of a free activity pack, giving nurseries and pre-schools educational activity resources, and the opportunity to apply for a grant of up to £20,000.

The free activity pack, developed by Nick Jr. education experts, follows the Early Years Foundation Stage development goals and provides stimulating learning opportunities with the theme of Dora the Explorer’s adventures. It contains six activity session plans, a practitioner’s guide and other teaching aides to encourage pre-schoolers to use their imagination, solve problems and develop their sense of physical adventure.

The award fund allows pre-schools and nurseries to apply for a grant of up to £20,000 for educational and learning purposes. Runners up will be awarded discovery and learning equipment packages and Dora the Explorer will visit a selection of the successful nurseries. There will also be the opportunity for the nurseries to be featured on Nick Jr.

Tina McCann, MD Nickelodeon UK, said: “As a broadcaster dedicated to offering pre-school audiences the best entertaining and educational content, we’re delighted to continue our support of pre-school education in the community with Help Dora Help. The campaign mirrors the very essence of what Dora the Explorer and Nick Jr. offer children - early years development and personal discovery.”

Nurseries and pre-schools can apply for the free Help Dora Help Activity Pack and Award Fund at

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